19 Fashion, Beauty & Lifestyle Brands With Pride Collections That Give Back
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Unlike the last few years, many of this year’s LGBTQIA+ Pride celebrations will be held both indoors and outdoors, which means it’s time to go all out and grab a new outfit to celebrate. Whether you just want a cute rainbow tee for your Pride party or you’re looking to spice up your summer wardrobe with a few new buys, be sure to spend your coin on fashion and beauty brands with Pride initiatives that actually give back.
Tons of brands drop special collections with a percentage of proceeds donated to L.G.B.T.Q.I.A+ communities and organizations, while others drop similar ranges and donate a lump sum in advance instead. Either way, you’re better off supporting a brand that actually donates to the cause than ordering the first rainbow-striped tee you see on Amazon, right?
Whether you’re in the market for a new outfit, some makeup or skincare goodies, or a random assortment of candles, sandals, and whatever else tickles your fancy, you can find a Pride-supporting brand to shop below. Beauty brands like Kiehl’s and Bath and Body Works have stepped up to the plate when it comes to rainbow packaging and major donations. Meanwhile, fashion and footwear brands from Vans to Banana Republic have dropped seriously cute collections too.
Below, shop 20 brands with incredible Pride initiatives you’d actually want to buy anyway, so you can stock up on some great stuff and feel good about your purchase in the process. Happy pride, y’all!
The limited-edition Morphe Made With Pride Collection includes two palettes, face and body gems and a colorful eye brush set with 100 percent of the net proceeds going to The Trevor Project. To date, the brand has donated $895,000 to LGBTQ+ causes and $436,000 to The Trevor Project.
Youth to the People
Whether you shop this cult-fave skincare brand or not, Youth to the People is donating $100,000 through their To The Future Fund across two nonprofit organizations empowering LGBTQIA+ youth and community members, GLSEN, and NCTE. That just makes us want to support the brand even more this month. Our pick? The new Retinal + Niacinamide Youth Serum, a gentle way to improve breakout-prone, textured skin.
Peace Out To Paradise Set
Two of our favorite brands have teamed up for Pride! The limited-edition set includes Isle of Paradise’s best-selling Self-Tanning Butter and Peace Out’s Limited Edition Pride Acne Dots, plus fun stickers and a travel pouch. Each brand is donating 20 percent of the set proceeds to The Trevor Project, the world’s largest suicide prevention and mental health organization for LGBTQIA+ young people. Plus, the set has a retail value of $57, making it a great deal.
E.L.F. Big Mood Mascara Pride Limited Edition
The popular vegan volumizing mascara got a colorful update for Pride! Plus, a whopping 100 percent of the proceeds will be donated to the It Gets Better Project so stock up.
Kiehl’s Limited Edition Pride Ultra Facial Cream
For the third year in a row, Kiehl’s is pledging a minimum donation of $150,000 to The Trevor Project. Including in the fundraising is this limited-edition Ultra Facial Cream with Trevor Project label.
Sally Hansen Insta-Dri x Pride Limited-Edition Collection
This is the fourth year Sally Hansen has partnered with GLAAD, raising more than $400,000 to support GLAAD’s mission. This year, the 3-set collection features 11 shades across them, expanded to include colors from the Progress Pride and Transgender Pride flags. Plus, Sally Hansen teamed up with CoverGirl this time around to “continue their alliance once again with additional all-year-round support,” per the brands.
Kérastase Pride Limited-Edition L’Huile Original Hair Oil
Stock up on this ultra-popular hair oil with its fun new rainbow packaging. Kérastase is donating $50,000 in 2022 to The Trevor Project.
Beekman 1802 Limited-Edition Pride Bloom Cream Daily Moisturizer
In honor of Pride (June and beyond), gay-owned brand Beekman 1802 is celebrating with a limited-edition Pride Bloom Cream, a lightweight moisturizer infused with probiotic extracts for healthy skin. In the month of June, 100 percent of profits are going to Ali Forney Center to support homeless LGBTQIA+ youth.
London-based cosmetics brand Lottie London hawks the fun, colorful makeup you need for Pride parties. The new five-piece collection includes an eyeshadow palette, two cult-favorite stamp liners in new pride designs and two face gem sets. For the month of June, 10 percent of Walmart.com sales are going to Kaleidoscope Trust, a UK-based charity working to uphold the human rights of LGBTQIA+ people.
During the month of June, the skincare brand is donating 50 percent of all sales from its website to GLSEN, a nonprofit dedicated to honoring and supporting LGBTQIA+ youth by creating safe and inclusive school environments. There’s so much affordable skincare to choose from but we suggest starting with the stellar Clarifying Serum.
FASHION & LIFESTYLE
So Gay Rosé
LGBTQIA.+ and AAPI-owned So Gay Rosé is committed not only to offering the highest-quality canned sparkling rosé wine on the market, but also to remaining a catalyst for open conversation and promoting inclusivity and acceptance. As a part of the brand’s dedication to fostering a sense of community, So Gay Rosé will be 10 percent of its proceeds in June to an organization with whom the founders once considered a lifeline, The Trevor Project.
With a donation of $100,000, Vans is supporting 20 LGBTQIA+ summer camps in the US and Canada. In addition, the donation supports the Trans Youth Community Grants program to distribute funds for local, grassroots organizations supporting trans youth. And that’s not all. Vans enlisted LGBTQIA+ artists to design some seriously cute clothes and sneakers. One of our faves is the OTW Gallery Classic Slip-On designed by Sara Lorusso. How cute?!
Abercrombie & Fitch
Not only did A&F launch a cute gender-neutral collection — including this hoodie! — the brand is donating $400,000 to The Trevor Project, regardless of sales. To date, its raised more than $2.8 million for the organization. Whoa.
Aerie is donating $50,000 once again to the It Gets Better Project, in addition to launching a limited-edition collection of vibrant baseball hats, graphic socks, colorful underwear and fun spiral hair ties.
Bath & Body Works
Support and celebrate L.G.B.T.Q.I.A.+ rights by shopping Bath & Body Works new Pride Collection. Bath & Body Works has donated $150,000 to the It Gets Better Project, whether you shop or not.
JustFab released a Pride collection this year featuring footwear, clothing and accessories inspired by the Pride flag, in partnership with the LGBTQ Center of Long Beach. Throughout the month of June, JustFab will donate $25,000 worth of clothing, shoes, and accessories to the Center. The Hanna Transparent Heeled Sandal is especially fun for Pride parties.
P448 launched the gender-neutral Limitless Collection with an expanded size range so everyone can wear the cool sneaker styles. Plus, the brand partnered with the Ali Forney Center with a $25,000 donation to their important work building housing and programming for LGBTQIA+ youth in NYC.
Banter by Piercing Pagoda SayGAY Pride Necklace in Sterling Silver with 24K Gold Plate
For the second year in a row, Signet Jewelers’ Banter by Piercing Pagoda and It Gets Better Project are joining forces. This time, they are taking a stance against the legislature in Florida, commonly known as the Don’t Say Gay law, with a limited-edition ‘SayGAY’ nameplate necklace. Through June, 100 percent of sales, up to $25,000, will benefit the It Gets Better Project.
Freedom Moses Love Rules Slides
You need new pool shoes. 20 percent from every Love Rules slide will be donated to the It Gets Better Project for the month of June.